Explore Kent is a Kent County Council-led partnership with public, private, and voluntary sector partners that promotes and actively encourages Kent’s residents to connect with, value, enjoy, and benefit from the wonderful natural environment that Kent has to offer.

Explore Kent, as a commissioned service, supports partners in the realm of activity, the outdoors, and the natural environment to communicate their messages effectively with Kent residents and visitors.

Our service provides high-quality and effective marketing as well as product development support to the wider countryside/activity-related services such as Public Rights of Way, Highways, Public Health, the Kent and Medway Active Partnership, Kent Downs National Landscape, Natural England, National Trails, and many more, ensuring our shared customers receive the service they expect and deserve.

At the core of our business is the development and promotion of a portfolio of promoted Public Rights of Ways featuring 210 walking and 56 cycling routes, 217 parks and green spaces, 55 outdoor gyms, 14 riding areas, 38 beaches, 4 canoe trails, and during 2023/24, there were 920 events which included walking festivals, cycling events, and conservation volunteering opportunities.

Explore Kent’s messaging also promotes the mental and physical health benefits of being outdoors, as well as the value and protection of the natural environment.

Work With Explore Kent

We provide a range of services from route development and promotion to full marketing support. Take a look below at our 2025 Explore Kent Offer to see how we can work with you.

Explore Kent’s Offer (PDF, 6 MB)

Please email explorekent@kent.gov.uk for further information.